Introduction
Symbiosis Institute of Media & Communication, SIMC, Bengaluru, has carved a niche for itself in the area of Communication Management. A magnificent edifice, just one detour from the Hosur Road Highway, SIMC, is located at the heart of the IT & software hub – the Electronics City, which is approximately a half-hour drive from the City Centre. This central location has close proximity with Software Icons such as Infosys, Wipro, HCL, HP and a host of others.

Bengaluru is a true cosmopolitan city – a melting pot of various cultures and a burgeoning metropolis with a mix of Public Sector Giants including ISRO, HAL, BHEL, NAL; Corporate behemoths such as Infosys and Wipro besides Defence Establishments - MEG,ADE,LRDE. The cream of Educational and Healthcare Institutions such as NLSIU, IIM-B, IISC, NIMHANS with a variety of other factors have put Bengaluru on the world map.

The state-of-the-art, expansive, inviting ambience of SIMC - B has all the facilities that a top-notch Media and Communication Professional Institute needs. SIMC - B aims to serve the multi-faceted needs of the media and communication industry in particular, and the society in general, through education, training, research and advocacy. It seeks to develop competent, responsible and innovative professionals in the practice, development and management of media and communication through its MBA program in Advertising and Public Relations.

At SIMC learning is a participative and interactive activity. The Curriculum is contemporary, fluid, dynamic and is totally industry driven. The academic program is holistic involving group discussions, case studies, seminars and workshops. Equal emphasis is laid upon curricular, co-curricular, and extra-curricular activities.

Vision
Symbiosis Institute of Media and Communication will be the preferred destination for all who aspire to excel in the field of Media and Communication Management.

Mission

• To receive information related to Media and Communication, assimilate it and then disseminate the same in an effective manner
• To inform, educate, entertain and empower the participants to meet the challenges of competitive and evolving globalised media environment.
• To educate and inspire media aspirants in social communication within a world class ambience.
• To develop a unique Institute where the programmes provide training in new global media technology.
• To connect, communicate and converge in building symbiotic links with the academia, industry and community, in the context of media and communication.

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Infrastructure

Hostel facilities
SIMC - B has an on campus hostel facility for girls .An additional comparable facility in the vicinity for boys is provided.

Library
The main objective is to create a Knowledge Resource Centre with an exhaustive collection of books and case studies in the domain in order to meet the dynamic needs of the academic community. Our Library provides a range of books, periodicals, e-resources and other media at appropriate levels for the need of the students.

Lab
SIMC has a world class, state-of-the-art Computer Lab which includes powerful servers, dedicated internet and email access, desktops PCs and laser / DeskJet / dot-matrix printers etc. For the Internet, there is 24x7 connectivity through two leased lines with 512 KBPS each. The labs are equipped with firewall and content filtering tools with the latest Antivirus Gateway level Scanning.

Canteen
Our canteen is not only a place for gourmet delights but also a venue for a mélange of ideas and views to converge and give rise to innovative ventures. The mess offers vegetarian delicacies and caters to diverse palates. Nutritious, sumptuous food is prepared that is not only delicious but also adheres to strict standards of hygiene.

Health and Medical Care and Gym
The Symbiosis Center of Health Care (SCHC) provides an in house, modern, state of art Health Club & Fitness Centre with a view to facilitating a holistic development of the mind, body and soul of our students. Each student is insured under the Mediclaim & Road Traffic Accident Policy.
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Events @ SIMC – B
Important events that were showcased by us included th All India Quiz Contest – Inquizition and Syngenesis – Advertising & Public Relations pitch competitions. Prominent guest speakers included Justice Santosh Hegde, Lokayukta, Mar. Ramesh Ramnathan of Janaagraha, Mr. Eric Chinje, Head of Global Media Development, World Bank. Mr. Gautam Rajadhyaksha, photography workshop by Ashish Parmar and A B Apana etc.

Placements
With the very first batch of our students being placed, the bar has been set very high. Leading players in the profession from the AD & PR world, besides leading corporate coming into the Institute and recruiting our students.

Method of Instruction
SIMC – B's approach to teaching includes a combination of lectures, class discussion, group work and self-study. The faculty both on permanent and visiting present key subjects in lectures and conduct class discussions based on case studies.

Profile of Past Students
The first Batch of SIMC – B of 51 students, was a mixture of all the main streams of Education such as Engineering (16%), Science (16%), Management Studies (12%), Mass Media (4%) with the rest being from Commerce and Arts background students with 27% and 23% respectively and the students from other stream amounted to 2% of the total.

Out of a total number of students 73% were freshers without any work experience and only 27% of students had prior work experience.

Career Prospect
Providing the industry with skilled and trained media professionals adept in all fields of communication driven businesses of Advertising and Public Relations. Tremendous opportunities exist in the new and burgeoning fields of Digital Media, Events, Sports & Celebrity Management, Outdoor & Radio, besides Corporates, Advertising & PR Agencies.

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Eligibility
Graduation in any discipline from a recognized university with a minimum of 50% (45% for SC/ST) aggregate

Note: Correspondence / Part-Time Degree holders are not eligible.

Duration: 2 year Full Time Residential.

Intake: 80 students

Reservation of seats:
As per Symbiosis International University (SIU) norms.
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