Build Your Future in Media & Communication with SIMC Pune

SNAP 2026 registration is open and closes on 25 November 2026. The test is compulsory for domestic applicants seeking admission to the M.B.A. in Communication Management at Symbiosis Institute of Media and Communication (SIMC), Pune for the 2027-29 batch.

An MBA in Communication Management connects business education with branding, media, public relations, analytics and digital communication. The programme suits students interested in strategic and creative roles across agencies, media organisations, corporate communication teams and consulting firms.

This updated guide retains the original overview of SIMC Pune while adding the current programme structure, specialisations, intake, eligibility, SNAP 2026 schedule, SIMC admission calendar and recent placement information.

• SIMC Pune offers the M.B.A. in Communication Management through SNAP 2026.
• The programme runs for two years across four semesters and has a published intake of 120 students.
• Students choose a major and a minor from four communication-focused areas.
• Applicants need at least 50% marks or an equivalent grade; the minimum is 45% for SC/ST candidates.
• SNAP registration closes on 25 November 2026, while SIMC online registration closes on 22 January 2027.

SIMC Pune is a constituent of Symbiosis International (Deemed University) and focuses on media, communication and management education. The institute aims to develop communication professionals who combine strategic thinking, creativity, ethical practice and data-based decision-making.

The learning model combines management foundations with branding, media planning, public relations, research, analytics and digital communication. Cases, projects, presentations, simulations and industry interaction add practical context to classroom learning.

The institute also promotes cultural awareness, social responsibility, innovation and entrepreneurship. This wider approach helps students understand how communication affects businesses, communities and public perception.

The SNAP 2026 bulletin lists one SIMC Pune management programme: M.B.A. (Communication Management). The current programme details are summarised below.

The programme integrates general management with communication strategy and specialised study. It prepares students for roles in brand management, advertising, public relations, corporate communication, media planning, research and marketing analytics.

The M.B.A. in Communication Management combines management subjects with communication, media and analytical learning. The first semester builds a common foundation before students move into major and minor areas.

Representative core subjects include:

• Business Statistics and Economics and Accounting
• Essentials of Marketing Management
• Communication Theories and Culture
• Media and Communication Industry Overview
• Integrated Marketing Communication Planning
• Research Methodology and Marketing Research
• Consumer Behaviour and Insights
• Digital Marketing and Content Creation
• Business Analytics and Social Media Analytics
• Artificial Intelligence, AR, VR and Evolving Media Technologies

The curriculum also includes an internship, projects, a social responsibility component and a dissertation. Programme structures are revised periodically, so candidates should check the latest semester plan before registration.

SIMC Pune follows a major-minor structure. Students choose one major and combine it with a minor to build depth in one area and wider knowledge across communication functions.

Applicants must hold a graduate degree from a recognised university or Institution of National Importance with at least 50% marks or an equivalent grade. The minimum is 45% or an equivalent grade for Scheduled Caste and Scheduled Tribe candidates.

Final-year bachelor's degree students may apply, but admission remains subject to obtaining the required marks in the qualifying examination. Candidates with a foreign qualification need an equivalence certificate from the Association of Indian Universities.

Admission to the SIMC Pune M.B.A. in Communication Management has a SNAP stage and an institute selection stage. Candidates must complete SNAP registration and the separate SIMC application.

1. Register for SNAP 2026 and choose one, two or all three available test dates.
2. Pay INR 2,550 per SNAP test plus applicable government taxes.
3. Select the SIMC M.B.A. in Communication Management and pay INR 1,000 plus applicable taxes.
4. Take SNAP 2026. The higher score is considered when more than one test is taken.
5. Attend the Group Exercise and Personal Interaction rounds if shortlisted by SIMC Pune.
6. Check the merit list and complete the admission fee payment by the institute deadline if selected.

Paying only the SNAP test fee does not complete the SIMC application. Candidates must also register and pay for the SIMC programme.

How Is the Final Merit Score Calculated

The final merit score is calculated out of 100 marks. SNAP contributes 50 marks, the Group Exercise contributes 10 marks and the Personal Interaction contributes 40 marks.

The SNAP bulletin provides the common test schedule, while SIMC Pune publishes its institute registration, GE-PI and merit-list dates. SIMC dates are subject to change.

SIMC Pune faculty members bring academic, research and professional experience across communication, branding, public relations, media and analytics. Their guidance helps students connect management ideas with current communication practices.

Industry professionals and guest speakers add practical viewpoints through workshops, projects and classroom interaction. Faculty support also extends to internships, research, dissertations and career-focused assignments.

Internships allow students to apply communication and management concepts in professional settings. They also provide exposure to agency processes, corporate teams, media planning, research, digital campaigns and client work.

SIMC Pune currently reports the following M.B.A. in Communication Management placement figures. CTC values describe institute-reported outcomes and do not guarantee an individual result.

The institute reported 100% placement for eligible students in the M.B.A. Communication Management and M.A. Journalism programmes for the 2023-25 batch. Organisations named in the original article include Amazon, Hindustan Times, Edelman, Viacom, Times Now, Zee Media, MSLGroup, JioSaavn, Cognizant and Adfactors PR; recruiter participation varies each year.

SIMC Pune is located at the SIU Lavale campus and provides academic, production, residential and wellness facilities. The learning environment includes:

• Smart classrooms and computer laboratories
• Central library with print and digital resources
• Multi-camera studio and chroma studio
• Production Control Room and high-end editing suites
• Photo studios with camera, lighting and sound equipment
• Hostel accommodation, mess and cafeteria
• Health centre, sports and recreation facilities
• Auditorium, convention spaces and campus support services

These facilities support media production, research, classroom learning, group work and residential campus life.

SIMC Pune organises workshops, seminars, guest lectures, competitions, debates, cultural events and student-led projects. These activities give students opportunities to practise communication, teamwork, planning and leadership.

Specialisation clubs focus on advertising, research, media management, digital communication and public relations. Participation also helps students follow industry developments and apply classroom concepts in collaborative settings.

Candidates planning to join the 2027-29 batch should complete SNAP registration by 25 November 2026. They must also select the SIMC Pune M.B.A. in Communication Management and complete institute registration and payment by 22 January 2027.

Use the SNAP important dates page to track the examination schedule. Review the SIMC Pune programme page before submitting the application.

The SIMC Pune M.B.A. offers a focused route into brand communication, public relations, media management and analytics. Students should compare the specialisations and career areas before selecting their major-minor combination.